Are you a website owner, marketing manager, or content creator looking for a content calendar example?
You will find the correct guide here!
Contrary to what some might have said, a content calendar isn’t simply a spreadsheet; it’s a clarity tool that allows you to show up consistently, stay focused on your goals, and never run out of content ideas!
In this article, you will explore a range of content calendar examples, from simple to advanced.
You will also learn how to use and why your brand needs one!
What Is a Content Calendar?
Simply, a content calendar is a tool used for planning. A content calendar outlines:
- What content is your brand publishing
- Where it’s going (Instagram, YouTube, blog, or other channels)
- When will it be published
- Who must write
A content calendar can live peacefully on a Trello board, Google Docs, Google Sheets, Notion workspace, or even on paper—as long as any of these help you stay on track.
Content Calendar Example To Tap Inspiration From
1. Basic Content Calendar Example
This basic content calendar example is simple and can be replicated by anyone, an individual or a brand.
Interestingly, you can replicate it on Excel, Google Sheets, or Notion:
| Date | Platform | Content Type | Topic | Assigned To | Status |
| June 1 | Blog | Article | How to Fix a Broken Relationship | Ben | In Progress |
| June 2 | Carousel | 15 Tips for Better Web Copy | Sam | Scheduled | |
| June 3 | Thought Post | Lessons from a Copy Fail | Thomas | In Progress | |
| June 4 | Email List | Newsletter | Monthly Writing Challenge | Grace | Done |
| June 5 | TikTok | Short Video | Behind the Scenes: Editing a Copy | Ben | Not Started |
This format can be adapted for monthly, weekly, or daily planning.
It just depends on your brand’s publishing rhythm.
2. Advanced Content Calendar Example
Unlike the basic content calendar example, the advanced content calendar allows you to plan like a pro across platforms.
Therefore, if you’re juggling social content, blog posts, SEO, and newsletters while working to stay strategic and consistent, this advanced content calendar example is what you need!
This advanced content calendar includes more than just titles and dates. This version helps you track:
- Campaign themes
- Target keywords
- CTAs and performance
- Buyer’s journey stage
- Cross-platform coordination
Let’s show you action:
| Date | Platform | Content Type | Topic/Title | Keyword / SEO Focus | Buyer Journey Stage | Campaign | CTA | Assigned To | Status |
| June 8 | Blog | Article | How to Create a Sales Funnel | Sales Funnel | Consideration | Website Refresh | Download checklist (Free) | Tracy | Drafting |
| June 9 | Carousel | 5 Copywriting Hacks That Work | copywriting hacks | Awareness | Freelance Promo | DM for quote | Jemil | Scheduled | |
| June 10 | Text Post | Lessons from 10 Failed About Us Pages | About us page | Consideration | Funnel Fix | Visit blog | Tracy | Needs Review | |
| June 11 | Newsletter | Why Your Homepage Copy Keeps Failing | homepage copy | Decision | Website Refresh | Book a consult | Nathan | Done | |
| June 12 | YouTube | Tutorial Video | Writing Product Descriptions That Are Seamless | Product description | Awareness | eComm Copy Month | Subscribe + PDF | Paul | In Progress |
| June 12 | TikTok | Behind-the-scenes | Watch Me Rewrite an About Us in 60 Seconds | About us copy | Awareness | Funnel Fix | Link in bio | Tracy | Not Started |
Column Breakdown (This will Enable You to Build Your Own)
- Platform: This is the place where the content lives (socials, website, YouTube, email, podcast, or others)
- Keyword / SEO Focus: This helps you in aligning long-form content with SEO strategy
- Buyer Journey Stage: Map content to Consideration, Awareness, or Decision
- Campaign: Groups related content under themes or launches (Website Refresh, for example)
- CTA: This is to ensure that every piece has a clear goal (comment, like, share, or more)
- Status: This is used to help track workflow, with the following categories: Not Started, Drafting, Needs Review, Scheduled, and Done.
Why Adopt an Advanced Content Calendar?
Here are some of the reasons why you should adopt an advanced content calendar:
- Connect content across platforms: This will help your blog post support your social media and email marketing efforts.
- Track conversions and performance: You can achieve this when paired with analytics.
- Plan content in campaigns: This is perfect for service launches and seasonal pushes.
- Assign content by role: This is ideal for agencies or teams with diverse skill sets and experience.
Bonus Add-Ons for Power Users
You can even make the advanced content calendar more robust by adding these to the template:
- Publish Time
- Tags or Hashtags
- Performance Score (clicks, views, or more)
- Primary Goal (traffic, engagement, conversion, authority)
3. Monthly Content Calendar Example
This type of content calendar is key for consistent growth.
When brands want their content to feel connected and not just random, a theme-based monthly content calendar is key.
With this type of calendar content, you can delve deeply into a topic, establish your authority, and create repurposable content that can be shared across multiple platforms.
This is an excellent example of a real-world, monthly scenario.
Example: June Content Calendar (Title: “Website Copy That Generates More Leads”)
| Week | Theme Focus | Main Blog Post | Social Media Snippets | Email Topic | Lead Magnet / CTA |
| Week 1 (June 1–7) | Homepage Copy | Why Your Homepage Isn’t Converting | Carousel: 4 Homepage Errors; Reel: Before and After Rewrite | Your Homepage equals Your First Impression | Free Homepage Copy Checklist |
| Week 2 (June 8–14) | About Page | How to Write a Relatable About Page | Carousel: Tell Your Brand Story Right; Poll: “Do You Really Read About Pages?” | Your About Page Shouldn’t Be All About You | Download: About Page Template |
| Week 4 (June 15–21) | Product/Service Pages | Service Page Copy that Sells Without Being Pushy | Text Post: Solution Leads to CTA; Video: Service Page Teardown | Is Your Offer Page Losing Leads? | Copywriting Audit Signup |
| Week 4 (June 22–28) | Testimonials and Proof | How to Use Testimonials Like a Pro | Quote Post: Client Praise; Mini Case Study Reel | Don’t Just Say It—Show It | Customer Results PDF Lead Magnet |
Add-Ons You Can Track
If you’re using a Notion board or spreadsheet, you can also include:
- Publish Date
- Target Keyword
- Assigned Writer
- Content Goal (Leads, Traffic, Engagement, or Authority)
- Performance Data: (once published)
Why Is This Style Effective?
- Topical depth: In this case, SEO wins and builds trust
- Easier batching: It is possible to write 2 or more blog posts around one key idea
- Content reuse: 1 blog can translate to 5+ social posts and an email
- Sales-friendly: This style of flow aligns with promotions
Planning your calendar by theme plus week, offers you structure while being flexible.
It allows your brand to stay aligned and consistent with goals, and never wake up wondering, “What should we post this week?”
4. Repurposing Content Calendar Example
If you are stretched thin on team power or time, you can experiment with the Core-to-Micro model.
Here, a single long-form content piece helps fuel your entire week’s output!
We’ve a table to illustrate this point.
Weekly Repurposing Calendar Example
Main Topic: “The Ultimate Secret to Writing Copy That Converts Without Being Pushy”
Main Platform: Blog
Repurposed For: Instagram, Email, LinkedIn, Carousel, and Short-form Video,
| Day | Platform | Format | Content Title / Hook | Goal | CTA |
| Monday | Blog | Long-Form Post (2500+) | The Ultimate Secret to Writing Copy That Converts Without Being Pushy | SEO traffic plus site authority | Read the full post |
| Tuesday | Carousel | 4 Subtle Copywriting Tricks That Make People Buy | Engagement | Save this post and refer to it later | |
| Wednesday | Email List | Newsletter | How to Sell Without Sounding Salesy | Consult our experts or drop a comment | |
| Thursday | Text Post | Selling Without Harmful Tricks: Copywriting that Works | Positioning plus reach | Comment or visit the blog | |
| Friday | TikTok / Reels | Short Video | What I Would Fix on This Sales Page in 30 Seconds | Visibility Plus Fun | Link in bio |
| Saturday | Stories / Threads | Micro-Takes | Copy tip: Always sell benefits, not features. | Consistency | Ask a question |
Optional Columns You Can Add to Your Sheet
To manage this system in a spreadsheet, add these:
- Repurposed From (video, blog, or more)
- Publish Date
- Assigned To
- Performance (clicks, likes, replies)
- Content Goal(engage/ educate/ convert)
Why This Option Always Works
- Less overwhelming: One idea could result in a whole week of content
- Consistent messaging: This will take place across platforms
- Efficient teamwork: Writers can effectively handle long-form content. Designers will be able to create a carousel, while marketers will be able to schedule content.
- Great for agencies: You can even sell “repurposing bundles” as a premium service to your customers.
Bonus Tip from The Exquisite Writer
When repurposing, avoid simply copying and pasting.
Fine-tune the length, tone, and format for each platform to ensure optimal presentation. For example:
- Instagram: Short, visual, plus emotional
- LinkedIn: Insight-heavy plus professional
- Email: Conversational plus personal
- TikTok/Reels: Bold, fast, and practical
5. Campaign-style Content Calendar Launch
This type of content calendar example has a different goal. It is ideal for ebooks, courses, products, and device launches.
This model is ideal for creators who plan content that revolves around specific goals over several weeks.
- Goal: To Launch a New Service
- Timeline: 4-week campaign
- Approach: Educate, then nurture; next, build hype and thereafter convert.
4-Week Launch Calendar (Multi-Channel)
| Week | Theme | Blog Post | Email Topic | Social Content | CTA |
| Week 1 – Educate | Why words are vital | Why DIY Website Articles Could Harm Your Sales | How Your Website Could Be Sabotaging Sales | IG Carousel: 3 Signs Your Site Needs a Rewrite; Twitter Text Post: “Design ≠ Copy” | Join waitlist |
| Week 2 – Value | Show expertise | 5 Copy Mistakes That Are Hurting Your Conversions | Want More Leads? Start Here! | Reel: Fixing a poor homepage intro; Testimonial graphic | Sneak peek + join waitlist |
| Week 3 – Build Hype | Behind-the-scenes | What You’ll Find In the Website Copy Overhaul Package | Behind the Scenes: How We Rewrite Copy That Sells | BTS video of work; Story Poll: “Would you pay $400+ for a better copy?” | Early bird opt-in |
| Week 4 – Convert | Launch time! | How to Know Your Readiness for a Copy Upgrade | Doors Are Open! Here’s the Offer (plus the Bonus) | Countdown graphic, Launch Reel; Client success quote | Buy now or Book now |
Add-ons to Help You Track in Your Planner
You can expand to obtain even more out of this; your content calendar spreadsheet can help you to:
- Target Persona
- Exact Publish Dates
- Offer Price or Tier
- Keywords (for blog/YouTube)
- Urgency Tactic (bonus, early bird, deadline)
- Performance Metrics (clicks, views, signups, sales)
Why Launch Calendars Work?
Here are some reasons you should consider this type:
- Keeps your entire message and team aligned
- Builds momentum toward a clear sales goal
- It helps your content warm up your audience before the pitch
- Motivates repurposing with direction (For example, an Article to a social post to a reel)
Professional Tip for Writing Agencies
If you’re building this for a customer:
- Run a single theme each week
- Pair it with a blog post plus 3–4 short-form pieces
- Use UTM links for tracking what converts best
- Create FOMO with bonuses, testimonials, or deadlines
Why a Content Calendar Works
1. It Gets Rid of the “What Should We Post Today?” Panic
With a content calendar, there won’t be guessing games or last-minute rushes.
2. Keeps Everyone In The Team (or Solo Brain) Aligned
It makes collaboration seamless when everyone in the team knows what’s due and when.
3. Develops Room for Strategy, not Just Survival
Instead of waiting for your brand to react, you can plan content that builds the brand over time.
Professional Tips from a Writing Agency
At The Exquisite Writer, we believe that a content calendar isn’t just for clients, whether you are a freelancer, a writer, or an agency. Use it to:
- Organize guest posts or pitches
- Track your LinkedIn content strategy
- Plan leads, magnets, or blog series
- Coordinate promotions or launches
Even in the basic content calendar, you can add columns for content goals (Educate, engage, sell, or more), keywords, and performance metrics.
Tools to Help You Build Your Content Calendar
You don’t need any fancy software to create a content calendar.
All it requires is to start with what works for you:
- Google Sheets: This tool is obviously the best for collaborative simplicity
- Notion: This tool has excellent visuals, and it’s flexible for small teams and solo writers
- Trello: It’s just the perfect drag-and-drop goodness for visual planners
- CoSchedule: This is excellent for social media planning and automation
Final Thoughts
A content calendar organizes more than just your posts—it also organizes your mind.
With a clear plan, you’ll post more, stress less, and build a consistent voice your audience can trust.
Are you looking for help creating a tailored content calendar for your brand?
Please speak with us at The Exquisite Writers, and let us build one that works for you, not against you!