Are you a coach, consultant, or designer who struggles with writing your copy? You’ll find exploring this breakdown of the freelance website copywriting package thrilling!
Regardless of your brand, first impressions matter. And words play a huge role. In this article, The Exquisite Writers will break down:
- What’s included in a copywriting package
- Who should get it
- How much does a copywriting package cost
- How do you know if your brand is making the right decision?
Let’s get started!
Understanding Freelance Website Copywriting Package?
So, what’s a freelance website copywriting package?
A freelance website copywriting package is a set of expert writing services designed to establish engaging, clear, and persuasive content for your website.
A writing agency or freelance copywriter often offers a freelance website copywriting package.
This package is focused on helping your brand communicate your message effectively across all your web pages.
Regarding freelance website copywriting packages, you don’t get to pay for each page like your About, Home, or Services page. Instead, you will get a complete package!
This provision saves money and time, ensuring that every part of your website speaks your brand.
The style, tone, and messaging remain consistent, building trust with your visitors and offering your brand a polished, professional feel.
Most packages are also customizable and flexible.
Therefore, whether you’re rebranding, launching a new site, or refreshing your copy, your company can choose the freelance package that fits your budget and goals.
What’s Typically Included in a Freelance Website Copywriting Package?
A freelance website copywriting package often includes everything needed to present your brand clearly and professionally online.
While the actual contents can vary based on the agency or writer, below is a list of what most standard packages do contain—and why each part is of key concern:
1. Home Page Copy
Your home page copy is similar to your first-hand page. It is the first impression your visitors get.
A strong home page includes a memorable tagline, clear hook, and messaging that immediately stimulates trust.
It instantly explains what you do, who you are, and why your audience should care. It does this all within a few scrolls.
2. About Page
Your About page is where you connect to your audience personally.
An excellent About page doesn’t just list your experience. It explains what you do and tells your story in a way that resonates with your ideal customers.
It shares your why, humanizes your brand, and often plays a significant role in building trust.
3. Services Page
The service page outlines what you offer, who it’s designed for, and how it addresses real-world problems.
A professional copywriter will assist with highlighting benefits (not simply features) and include essential calls to action (CTAs) that tactfully guide your readers toward taking the next right step—like making a purchase or booking a call.
4. Contact Page
Sweet, short, and focused. A contact page typically features your form, email, or calendar booking link, accompanied by a final nudge to connect with your brand.
A skilled copywriter makes this section feel approachable, warm, and action-oriented. Thus, visitors can feel encouraged to reach out.
5. Voice of Brand Guide
While this is optional, some premium packages can also include a mini brand voice guide.
This outlines your preferred vocabulary, tone, and how you want to sound across all platforms.
This is great if multiple people will write or edit your site in the future—it just helps keep your voice consistent.
6. Keyword Research (SEO)
This key step involves integrating basic SEO keywords into your copy.
Thus, your site will have a better chance of appearing in Google search results.
The goal is to enhance visibility without making the copy sound robotic or stiff.
7. 2–3 Rounds of Edits
Exceptional copy usually isn’t without flaws on the first try.
Most packages include revision rounds, allowing you to fine-tune the structure, tone, or messaging until it feels just right.
This ensures that the final copy reflects vision and brand.
8. Delivery in Editable Format
Your brand will typically obtain your copy in an easy-to-edit format, such as Microsoft Word, Google Docs, or directly into your CMS (like WordPress).
That way, you or your designer can implement what has been written without friction.
Who Needs This Package?
A freelance website copywriting package is ideal for anyone who wants to present their brand professionally, clearly, and confidently online but lacks the skill, time, or desire to write their own content.
Freelance Website copywriting package is helpful for:
1. Freelancers Building Their First Website
If you’re starting as a freelancer, your website is undoubtedly your digital storefront.
You need a persuasive, clear copy that reveals to your potential clients what you do, who you are, and why they should hire you.
A copywriting package offers you a solid foundation. Thus, you can launch with professionalism and confidence—even if writing isn’t what you are good at.
2. Consultants or Coaches Rebranding
If you’re changing your niche, pivoting your services, or leveling up your brand, you won’t get anywhere with old copy.
Rebranding isn’t all about new logos and colors. It’s also about aligning your message with your evolved identity.
A new website copy package helps every page reflect your current identity, not who you were two years ago.
3. Service-Based Businesses
If you’ve had a website for a long time, but something feels off, getting a freelance copywriter might solve it.
The copy might be outdated, vague, or simply not converting.
If you struggle to explain your services in a way that sparks excitement in potential clients, this package will help boost engagement and clarify your value.
Designers and Developers
If you are a developer or designer who wants your visuals to match your copy, you’ve got to invest in a freelance copywriting package.
Design sells, but words also close the deal.
As a web designer or developer building a client project or portfolio site, excellent written copy will elevate your experience.
Impressive visuals paired with simple, clear, strategic messaging will help your site feel polished, cohesive, and trustworthy.
If you’ve ever felt stuck trying to describe:
- What your website does
- The people you serve
- Why should someone choose you?
Trust me, this package is designed for you. It removes the guesswork and helps you show up online with confidence, clarity, and credibility.
How Much Does a Freelance Package Cost?
The cost of a freelance copywriting package varies widely.
It depends on the copywriter’s experience, the project scope, and the extras added in the package.
Therefore, whether you’re looking for high-end strategic support or are on a tight budget, you will find a package that fits your needs!
Explore this general breakdown of what you can expect:
| Package Type | What’s To Expect | Price Range |
| Basic Package (1–2 pages) | It is suitable for landing pages or one-pagers. It includes the page or homepage copy. | $150 – $400 |
| Standard Package (3–5 pages) | It covers about page, home, services, and contact pages with brand discovery. | $500 – $1,200 |
| Premium Package (5+ pages + strategy) | Complete website package with brand voice guide, strategic planning, and SEO research. | $1,500 – $3,000+ |
What Influences the Price
Several factors can influence how much a freelance copywriter charges:
- Reputation and experience: Established agencies or copywriters with proven results will likely charge more.
That’s fair. After all, you are paying for both reliability and skill.
- Turnaround time: If you desire to have your copy immediately, be ready to pay a rush fee.
- Depth of strategy: If you request packages that include brand voice development, discovery sessions, brand, or competitor research, you will need to pay more! But of course, you will enjoy more tailored results.
- SEO optimization: Strategic integration of keywords (not just stuffing keywords). This adds time and value to the project.
- Add-ons: Some freelance website copywriters offer optional extras like blog post drafts, email welcome sequences, or web input (they add the copy directly into your CMS).
Is It Worth the Investment?
Website copy is more than just words!
It is the salesperson working 24/7 for your Brand. When done right, it can:
- Build trust with new customers
- Increase your conversions
- Assist with ranking higher in search engines
- It can save you hours of stress writing
If you’re keen on growing your brand or attracting excellent clients, invest in professional copy that will pay for itself many times over.
When you invest in a freelance website copywriting package, you outsource your writing and upgrade your brand’s online visibility.
Hence, below are smart reasons any coach, freelancer, or service provider should opt for this service:
- Time-saving: You don’t get to stare at a blank page. Writing your web copy can take hours—even days—of rewrites, second-guessing, and rabbit holes.
However, a professional copywriter will help you skip the burden by doing the heavy lifting.
You’ll enjoy well-structured, brand-aligned content without sacrificing your creative energy or valuable time.
- Professionalism: Your website is usually the first impression a person has of your business.
Vague, sloppy, or overly wordy copy is enough to turn people off quickly.
A copywriting package would ensure that your site sounds clean, confident, and compelling, making you appear legit and ready for business.
- Confidence: When your content is explicit and aligns with your brand, it will naturally attract the right audience, and they will trust you faster.
A strong website copy provides answers to the big questions: “What do you do?” “Who are you?” and “Why should I care?”
When you bake clarity into every page, you can gain confidence, understanding that your site is doing its job.
- SEO benefits: Excellent copy isn’t simply about sounding good—it also keeps your site up in search results.
Most freelancers and copywriters include basic SEO best practices and keyword research.
This means that your site will be optimized for people first and search engines second.
In turn, more visibility will equal more leads.
Freelance website copywriting isn’t just writing. It is an excellent brand and business investment that will help you get found, stand out, and convert visitors into paying clients.
How to Choose the Right Copywriter
Now, here is where you have the big job!
Not all copywriters write the same way. Therefore, choosing the right one can make a big difference in how people perceive your brand.
You need a copywriter who understands both how to write and how to write for your goals, audience, and your voice.
So, look for these when choosing a freelance copywriter for your website:
1. Ask for Portfolio Samples
With a portfolio, a copywriter proves that they have the skill.
Check their samples to confirm if they match the tone and style you’re reaching out for—whether that’s conversational, fun and professional and polished, or persuasive and bold.
A solid portfolio reveals that they’ve done this before and offers you a feel for what they would create for you.
2. Confirm If They’ve Written for Your Niche
Experience in your niche is a good plus.
A copywriter who’s written for customers in your specific industry (like tech, wellness, or design) will better understand your terminology, audience, and what will convert.
Then, if they haven’t, it’s still not a deal breaker. Just ask how they intend to approach the learning curve.
3. Search for Case Studies or Testimonials
Social proof matters. Therefore, search for testimonials from past clients that directly speak to ease of collaboration, results, and quality of work.
Also, it’s essential to ask if they have case studies that reveal how their copy led to inquiries, increased engagement, or conversions.
A copywriter who can point to outcomes is an excellent copywriter, one can really trust.
4. Ensure They Offer Revision Rounds
We can’t stress this enough. Regardless of the copywriter’s skill level, you will still need to refine or tweak the content.
Confirm that your package includes at least 1–2 rounds of revisions.
That way, you can fine-tune language, tone, or structure.
Professional copywriters add revisions into their process. They anticipate feedback and they welcome it.
Final Thoughts
What do you think? Would you say a freelance website copywriting package is just an expense? Not!
It is an investment in how your brand comes up online.
Whether you are leveling up your site or just starting, the right words will win trust, set the tone, and get clients contacting you.
Do you need compelling website copy?
Then, get in touch with The Exquisite Writers to explore our website copy packages designed just for small businesses and freelancers.