Want to learn how to get sponsored on TikTok and make some decent money? Welcome!
TikTok has grown from a fun lip-sync app in 2016 into one of the most powerful marketing platforms in the world.
As of April 2024, TikTok had about 1.582 billion monthly active users globally, according to Analyzify.
Business of Apps also reports 1.6 billion total users in 2024.
If you’ve ever wondered how creators land brand deals or paid partnerships, this guide breaks down exactly how it works—step by step.
Whether you’re a beginner or a regular TikTok user, you’ll learn what brands look for, how to attract sponsorships, and the best ways to turn your creativity into income.
Ready to turn your creative energy into something profitable? Let’s examine how you can make your content work for you.
Amazing Facts About TikTok Sponsorships
#1. TikTok market: TikTok is a massive market with over 1 billion active users monthly.
According to Buffer, TikTok’s monthly active user base reached 1.59 billion globally in early 2025, making it one of the top platforms worldwide.
#2. Who goes viral: Consistency, storytelling, and originality drive virality on TikTok. Scholarly research suggests that storytelling, emotional appeal, and originality help TikTok content attract more engagement and virality.
Instead of chasing trends blindly, focus on producing content that your audience connects with, something viewers will want to rewatch or share.
If you ever struggle with ideas, check out how to overcome writer’s block to stay creative and consistent.
#3. Side hustle or full-time: TikTok can be a side hustle for you. You can also depend on it full-time, capitalizing on its popularity.
#4. What brands do when they sponsor: Sponsored ads are paid ads—a company pays TikTok creators to help advertise its products.
According to a Thoughtleaders report, brand partnerships on TikTok often blend into normal content, making them feel native and less overt.
Brands frequently pay creators to promote their products in a way that aligns with the creator’s style.
To get started, brands seeking partnerships can sponsor already published posts.
However, they must have permission from the content creator. Alternatively, the most common option is to contact influencers to put sponsored posts that create attention for their products and services.
#5. Earning directly on TikTok: You can apply for TikTok’s creator marketplace. This is one way to earn directly from TikTok. However, users must:
- Be 18 years or older
- Have created three videos in the past 28 days
- Have a baseline of 100,000 verified followers
- Have a minimum of 100,000 video views—often in the past one month (30 days)
- Own a pro account
Here is the truth: While getting sponsored is one of the easiest ways to make money on TikTok, many creators miss opportunities because they don’t understand how to position themselves for brand deals.
Let’s discuss how you can attract lucrative brand collaborations and partnerships to make more money.
3 Steps on How to Get Sponsored on TiktTok
If you execute the strategy correctly, you’ll earn more money. That is why you must pay careful attention to this guide.
So, yeah, let’s get started on how to get sponsored on TikTok right with these tips!
Step 1. Start With Your Profile
Everything starts with your profile; It’s the first impression brands and followers get of you.
Treat it like your digital resume, where every detail communicates who you are and what kind of collaborations you’re open to.
Your profile must be so lovely that it will encourage visitors to click the “Follow” button.
It doesn’t take much—just thoughtful details.
With the right photo, tagline, and contact info, your profile can immediately signal to brands that you’re professional, consistent, and ready for collaboration.
Here are great pointers on how to set your profile:
- Tip #1: A memorable or witty tagline. Example: “Mastering life on vibe at a time | Good energy, laughs, and tips!”
- Tip #2: Use a clean, high-quality profile photo that reflects your niche. It doesn’t have to be studio-grade—natural lighting and good framing work just as well.
- Tip #3: Include links to other social media platforms. Having a single link to streamline all your content is even better.
- Tip #4: A callout to your target brands to indicate your openness to sponsorship. Example: “Open to collabs! Let us team up and make waves. #BrandPartner”
- Tip #5: Your business contact email
The bottom line: Learn to do more with fewer words! That way, you will make more impact on your following and attract the right brand.
You can choose to go professional, casual, quirky, or laid-back.
Just get natural and let your profile be filled with your personality.
This approach is more engaging and honest, boosting your chances of gaining followers.
Do not forget to add your website—if you have one—where you can obtain your photo prints.
Step 2. Get to Work—Build Your TikTok Following
Growing a loyal TikTok audience takes time, but it’s the foundation of every paid partnership.
The stronger your community engagement, the easier it becomes for brands to trust your influence.
Building a loyal, engaged audience is the foundation of every successful sponsorship.
Brands don’t just look for follower counts, they look for creators who consistently inspire interaction, discussion, and trust within their community.
It’s quite an essential step on how to get sponsored on Tiktok like a pro, and this is why:
Content on TikTok is less filtered and enjoys genuine engagement between followers and creators.
That explains why it is so famous among Gen-Zers, who love participating in social media experiments and conversations. They want this rather than becoming passive observers.
The first step in gaining these followers is to gather only real, engaged followers who admire, appreciate, and comment on your content.
It may sound like a lot, but with consistency and genuine engagement, your following will grow naturally.
Let’s run through a few tips to help you creatively grow your audience:
Tip #1. Pick a niche: That can be difficult, but do not be in a rush. And be sure it is a niche you find interesting. You can explore niches like “Lifestyle and Personal Goal”, “Education and How-To”, “Fitness and Wellness”, “Entertainment and Humor”, and “Fashion and Beauty”.
Tip #2. Interact and engage: You have subscribers and other content creators; interact with them. This is especially important for those in your niche. For example, comment on their posts, like their content, and even share it.
Tip #3. Learn about your audience: You need to understand your audience. This is especially important for understanding their likes and dislikes.
Knowing whether your audience will like a post is easy, and it helps you predict how much your audience will appreciate the sponsored post.
Tip #4. Focus on creative and entertaining content: Post creative and fun content to increase your visibility. “When I started getting brand offers, it wasn’t about follower count—it was my engagement rate that caught their eye,” says lifestyle creator Sarah James, who landed a skincare sponsorship after consistent organic content.
Tip #5. Adopt hashtags: You can also increase your visibility by using hashtags, songs, and sounds. Mind you, your following must be able to relate or find it fascinating.
Tip #6. Upload varying videos: Try uploading how-to videos, product demos, before and after, hacks, and pleasant reviews.
Tip #7. Upgrade: Do you have the funds? Pay for a Pro account! A pro account will allow you to obtain valuable insight linked to your account.
Tip #8. Use other Channels: Use other famous channels, especially YouTube and Instagram. How much building you did to your varying social media accounts will enhance how appealing your TikTok account will be. It is not rocket science; it is the truth!
Step 3. Invest in Organic Content About the Brands You Love
While earning money is the goal, brands care most about one thing—results.
They want to see creators who can genuinely influence buying decisions and spark engagement, not just rack up views.
Thus, brands can pay vast sums of money to TikTok users if sales are guaranteed.
Getting lots of views, comments, and likes is excellent. But what is the use of this if they do not translate to sales? The answer is obvious.
The ultimate measure of success isn’t just views or likes—it’s conversions.
Brands care about how effectively your content drives real actions such as clicks, sign-ups, or purchases.
Therefore, learn to create organic content that does not appear like you are promoting.
Your creativity counts a lot. Want to sharpen your content creation skills?
Study how top TikTokers tell stories, use trends strategically, and maintain consistent aesthetics across their videos.
When your creativity is top-tier, you can drive sales, making brands return to you. So, keep in mind that the goal is to satisfy two sets of people:
- Your followers: Keep your content as organic as possible for your followers.
- For brands: They need to see your posts as if you are already posting for them. Create content brands will love and contact you to strike a deal with you.
Here is a clue: Create a magic link allowing your fans to shop directly for products and items you recommend. Make videos of the usefulness of the brand’s products. Encourage your fans to use your affiliate links—you will receive a commission. The higher the number of buyers that come through your link, the higher the sales record you would create.
Now that you understand how to create sponsor-ready content, let’s look at how to actually connect with brands and land paid partnerships.
Let’s get more details about how to connect with brands to sponsor you.
How to Connect with Brands and Get Paid Partnership on Tiktok
Now that you are aware of how to get sponsored on Tiktok, it’s time to understand how to get paid partnership on Tiktok:
Step 1. Know the Brand
Get to know the brands and what products they are promoting.
You can also look for the product that will appeal to them and your followers and create a draft to get started.
Also, make a long list of these brands to track the proposal you are submitting.
Step 2. Pitch to Brands
The first and most crucial step is learning how to pitch your account to brands.
To get started, the information needed by brands are:
- Your profile link: That’s where they can find your channel.
- Your target audience: Does your target audience resonate with their target customers (If your audience is Gen Z, you surely want to reach out to brands that sell Gen Z products.)
- Average video views: Your average video views within 30 to 60 days.
- Your subscriber counts: The number of subscribers you have
- Audience demographics: What is the demographic of your audience – their gender, location, and age?
- The video idea: Pitch the TikTok video idea you are looking at creating to promote the brand’s products and services. It could offer you the opportunity to negotiate your charges.
Don’t discuss the price yet; let them decide first. When pitching to sponsors, I highly recommend using Linktree as your leading platform for showcasing your video on various sites.
Interestingly, some folks are among the most followed Tiktoker that uses Linktree, too.
Quite encouraging, right? You can grow your audience into a unified community by keeping all your social media channels and profiles in one easy-to-access place.
I love thinking about Linktree as a roadmap for any potential brand to get access to your offers.
Using Linktree also gives you an outstanding opportunity to make money. It has a unique feature called Commerce Links. This helps you earn more.
You can also sell products in the in-app Spring store. Finally, you can get free analytics that gives you great insight into your audience.
Oh yeah, you are now fortunate—a brand has contacted you. What’s next? Create the sponsored post!
Creating a Sponsored Post on Tiktok
Don’t get scared—creating a sponsored post is similar to making regular videos on TikTok.
The only difference is that you must add a disclaimer like #ad and #sponsored.
These will be added to your caption for the video wherever you post them. Why add them?
Transparency is key when sponsoring content. Your consumer must know you are getting paid for posting it.
Your tags must also extend to your sponsors. You want them to see how the content is doing, which will encourage buyers to contact them quickly.
So, it makes lots of sense to get that done.
Tools to Use When Creating a Sponsored Post
TikTok allows you to record and edit videos yourself. The app has built-in video editing tools. While basic, they are powerful enough to enhance your TikTok experience.
Additionally, you can utilize some sophisticated tools to edit your TikTok post. They will get it more appealing. What is the point of a sponsored post if it is not?
Let me outline some of the tools I recommend for you:
- Wondershare Filmora Video Editor: This is an advanced video editing tool!
- Tiktok Analytics: This will offer incredible insights about Tiktok hashtags, profiles, and trends.
- TokCaptain: This can help you get more following on Tiktok
How Much Can You Make With Tiktok Sponsorship?
Okay, is TikTok sponsorship worth the hype? Let’s find out.
According to Business Insider, TikTok users earn an average of $0.01 to $0.02 for each view on a sponsored post.
To clarify, this means you can earn $1000 if the video you posted has about 100,000 views.
Of course, this is a good start, but mega influencers will earn more—three times more.
While the best route is to build a strong following, there is nothing bad in reaching out directly to companies.
This is equally important because sponsorships can be obtained on platforms other than TikTok, such as podcasts and YouTube.
But bear in mind: Be ready to get more rejection. Why? TikTok is still new compared to Instagram or Facebook. As a result, many marketing departments have not yet mastered their strategy. Therefore, if you reach out to companies without interest in Tiktok, you will likely get a “no” or “no.”
But if your pitch is excellent and fascinating, you can bank on more acceptance than rejection.
Are you already feeling like abandoning your Tiktok dreams? No! That should not happen.
It is promising. Many brands have recognized TikTok as the fastest-growing platform; most companies need a piece of the pie.
So, contact these companies and let them know they are open to partnership and collaboration.
And finally, on this, you can look for inspiration from other Tiktokers who are also into sponsored content to help you learn two things:
- How you can navigate your sponsorship
- Companies that are open for sponsorship
Another critical factor in how much you will make from a sponsored post is your negotiation skills—both you and the brand.
You want more, but the brand you want to advertise for wants the cheapest ads possible.
Hence, you would need to negotiate wisely—-don’t go too high, and don’t go too low.
Here is a trick that consistently works for me:
- Contact some tiktokers.
- You can use search engines to understand whether a price is too low or too high.
We have already provided a rough estimate of what you can expect. Hence, let that guide you.
Addison Rae makes nearly $90,000 for a single sponsored post. But hey, this user has over $84.8 million followers on TikTok.
Addison seems to be an exception, and rightly so!
If you have below 100,000 followers, chances are high that you won’t be able to make that much. But with a million or more, many zeros will make their way to your paycheck.
FAQs on Getting Sponsored on TikTok
Q: How many followers do I need to get sponsored on TikTok?
A: Most brands start considering creators with at least 10,000 followers, but engagement rate matters more than follower count.
Q: How much do TikTok sponsorships pay?
A: Sponsorship rates range from $100 to $10,000 per post depending on audience size, niche, and engagement quality.
Q: Can I get sponsored without joining the TikTok Creator Marketplace?
A: Yes. You can pitch directly to brands via email or influencer marketing platforms like Collabstr or AspireIQ.
It’s Time to Get Sponsored on Tiktok and Start Earning
You’ve now seen what it takes to attract sponsorships on TikTok—from optimizing your profile to building an authentic audience and pitching brands effectively.
With consistency, creativity, and transparency, you can steadily turn your passion into income opportunities.
What’s the take-home point? Pay more attention to building a loyal fan base. Once you have accomplished that, you can reach out to brands who want to work with you.
Yes, this is how to get sponsored on TikTok.
Want to be on the fast track for success? Focus on Quality, Consistency, and Relevance!
By combining creative storytelling with authentic engagement, you can turn your TikTok presence into a revenue stream.
The key is treating your content like a brand—consistent, data-driven, and audience-focused.
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